Many businesses stumble in their content marketing because they believe that simply creating content is enough to make their website the best place to hang out on the internet. There’s no content promotion.
You know the old mantra: build it and they will come?
Create that piece of content and shazam! your website will be crawling with visitors eager to learn and interact with your business.
The internet is a crowded party, and you’re not exactly the coolest kid on the block. And even if you are, it would still take a lot to get noticed enough so that you’re getting the attention you deserve.
Thinking people will notice your content simply because your content is amazing is the same as thinking fish would bite your empty hook simply because it cost you a little extra to get it.
That’s why content promotion is important.
The ultimate aim of your content marketing is to get your content in front of the right audience. And this will only be possible if you put some time and effort into promoting or pushing your content out across the internet all the way till it lies front and center of your target audience.
For Content Promotion It’s Not Enough to Simply Share Your Content On Social Media
By this point, you are probably wondering about how you share all your published content on social media.
Unless, you are very lucky or already have a strong following like other established brands this tactic is not gonna be enough to get the accolades and attention which you hope for.
Content promotion requires you to dip your hand in further. It requires the input of the whole team, and you should be thinking about your content promotion plan even before you begin creating content. It’s your job to set up a plan on how to promote your content all the way to when it meets your target audience.
And at the high end of the scale, this will require you learning how people share content and how different platforms work and organize information.
But you can get started even now with a few simple strategies.
7 Content Promotion Tactics to Drive Traffic to Your Site
If you already have an engaged list of email subscribers then promoting your content should be a cinch for you.
According to Campaign Monitor, you are 6 times more likely to get a click from your email list than from Twitter.
There are a lot of ways that you can leverage an existing community to increase awareness about your content. This will take some trial and error, as well as considerable effort to build a following, but you can effectively lead a conversation on a social media group, online community, or content promotion platform, and lead it into your website.
Social Media Outreach
Sometimes to make the most out of social media you have to act like a surgeon and target specific people in order to leverage their networks.
Buzzsumo is a great tool that can help you do this:
Take a keyword from your content you want to promote and put it in the search bar.
This will produce a list of popular published content related to your keyword ordered according to the most overall shares. You can click on ‘View Sharers” to come up with a list of people you can reach out to and talk about your content.
Connect with Influencers Outside of Social Media
Social media isn’t the only place where you can meet people and target influencers. You also have events and email. Email is particularly effective for its reach and ability to help with a lot of things like getting comments, backlinks, and shares.
Ask to Be Included
Getting your content in front of the right audience can be as easy as asking for it to be included in round ups. And you can find these with a simple Google search.
Input your niche keyword and any of the following in the search bar:
- Best of
- Top 10
- Link love
When you find some that work for you, reach out to the curator and ask for your content to be included in the next edition.
Guest posting is a great way to direct traffic to important pages on your website. Look for websites that allow you to include links in your content and your author bio and pitch content ideas to them. Not only does this tactic help you leverage free traffic, it helps with building backlinks as well.
And finding websites that accept guest posts is easy. Simply input the following into Google:
- (Niche keyword) + “guest post submission”
- (Niche keyword) + “write for us”
- (Niche keyword) + “contribution guidelines”
You can pay to play. Paid ads work well in getting your content in front of the right people at the right time, especially with the sophisticated levels of targeting that is available to advertisers. This tactic is especially useful for sales pages and squeeze pages because it allows you to be very specific about who you want to see your content.
Whether it’s paid or it’s free, content promotion is the final piece to the content marketing puzzle. Reject the idea that tells you to hope and pray after hitting the publish button. Don’t be shy. If you’re putting in the effort to produce amazing, useful content, then people would love hearing about it.
We at ContentFury pride ourselves on our ability to help businesses create content that allows them to stand out from the competition. If you’re in need of some expert help in creating content your audience will love, hit the contact button and reach out today. We would love to hear from you.