I would like to introduce you to my friend, Jim. Who is Jim, you ask? Jim is the imaginary owner of his own software startup located in an imaginary location existing only in my head….
You’ve Been Doing Your Market Research All Wrong!
Have you done the market research for your business or are you just winging it? No, this is not a personal attack, just an honest question from someone who wants to see your business succeed….
An Easy Guide to Leveraging Pirate Metrics for Your Small Business
As a small business owner, you may not be waking up and going to bed obsessed about the idea of business growth. No, you may be content with doing all you can to make sure…
How Can Office Décor Maximize Productivity?
An office plays a more important role than being the place you happen to work in. The more thought you put into the structure and substance of your workspace or that of your employees, the…
10 Tips to Help Boost Your Productivity as a Remote Worker
An increasing number of people and organizations are bucking the trend by joining the ranks of remote workers. Gross disparity in housing costs, and a desire for better work-life balance has left millions opting for…
The Problem with the Funding Culture in Africa–No It’s Not a Lack of Funds
The West could potentially be Africa’s greatest ally in its decades-long quest to leave the shadows and enter the light of economic, political, and social prosperity, but right now it acts as its biggest obstacle….
Content Marketing–5 Reasons It’s a MUST for Your Business
Content marketing is the not-so-secret weapon anybody can use to get the best ROI from their business. Here are 5 reasons why you should be using content marketing in every part of your business: Search…
Make Your Business Matter: How Content Marketing Works
Marketers and business owners have one thing in common that keeps them up at night: they all worry about how to get more from their marketing budget in predictable and replicable ways. In your case,…
Here is Why Content Marketing is Important
As a marketer or business owner, you’ve probably come across the term content marketing while on lunch break with your buddies, or from one of the younger employees at the office, or while casually browsing…