Browsing Category Marketing

Goodhart’s Law May Be Ruining Your Business—Nay Your Very Life!

“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes” THAT is Goodhart’s law…and before I’d ever heard of it, it had already torpedoed my startup, threatening to…

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The Problem with the Funding Culture in Africa–No It’s Not a Lack of Funds

The West could potentially be Africa’s greatest ally in its decades-long quest to leave the shadows and enter the light of economic, political, and social prosperity, but right now it acts as its biggest obstacle….

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Content Marketing–5 Reasons It’s a MUST for Your Business

Content marketing is the not-so-secret weapon anybody can use to get the best ROI from their business. Here are 5 reasons why you should be using content marketing in every part of your business: Search…

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Make Your Business Matter: How Content Marketing Works

Marketers and business owners have one thing in common that keeps them up at night: they all worry about how to get more from their marketing budget in predictable and replicable ways. In your case,…

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