Content marketing is the not-so-secret weapon anybody can use to get the best ROI from their business. Here are 5 reasons why you should be using content marketing in every part of your business:
Search Engines Love Content—Like, Really Love Them
Google and other search engines LOVE content. They love it because they want to provide the best answers for their users.
But why should you care?
Well, for one, organic traffic from Google accounts for almost 60% of all referral traffic. You will be fighting for less than half of the pie from the get-go if Google does not like you.
And also, organic traffic from search engines comprises people who are actually looking for what lies on your website. It’s some of the best traffic you need in order to succeed as a startup or business.
Content Marketing Is One of the Most Reliable Ways to Drive Sales
Content marketing is never an end unto itself. For businesses, it should lead to something greater…like making more sales.
With a content strategy that works, your website can become a lean mean selling machine, one that works for your business 24/7.
Content marketing helps sales by tugging at the right emotions and leading your website visitors along the buyer’s journey to their first and successive purchases.
You Can Put Your Sales on Autopilot
Content marketing involves meeting your customers at their points of need, and then helping them with information they need to solve those problems. It’s the ultimate formula for automatic sales for a few reasons:
Firstly, it makes you a valuable resource for your target audience and places you firmly above your competitors in their minds.
Secondly, it shifts your marketing efforts from being interruptive to being helpful.
And finally, customers are more likely to buy from you when you have taken the time to nurture the relationship between them and your business.
And the best thing about all this is that you can automate this entire process so that you end up making sales on autopilot.
Content Marketing Keeps You In Control of the Conversation
A huge part of the buyer’s journey involves starting an active conversation with your prospects and educating them enough to make a purchase.
This is actually one of the key areas where content marketing shines; because it lets you take the lead and frame the direction which the conversation is going to take.
Content marketing allows you to remove all obstacles to purchase from the mind of your prospect in a way that feel natural to them.
Content Marketing Is Less Interruptive than Traditional Marketing
40% of internet users use ad blockers. People really hate when you interrupt them to sell to them while they go about their day.
This reality can be a pain for marketers, of course. But it doesn’t have to be the end of the story for your business or startup.
Content marketing enables your business or startup to forge beneficial relationships with your customers so that they themselves make up their minds to do business with you.
Content marketing tells your story in a way that makes it matter to those whom your business cares the most about. But sometimes that can be a little difficult to accomplish. For example, where do you begin? What do you need?
If you would like to talk to a content strategist to talk about your business, reach out to us here at ContentFury. Tell us what your problems are and how we can help.